Atomic PR is among the foremost firms of public relations in America. The company is known for its unique and effective approach to the industry, which has proved valuable for numerous organizations. The first objective of the firm is to set up and cultivate better channels of communication between a company and its consumers, employees, shareholders, lenders and the media. It aims to create a two-way flow of information and understanding. They realize how vital public relation is to any organization or prominent personality. The role of their experts is especially pertinent in crises, when the timely and correct transmission of information can save an individual or company’s reputation.
Credentials of a PR
Companies can put their full confidence when using their services since the firm onlyhires the best to work as its employees. The company looks for individuals with at least a bachelor’s degree in any field that deals with social sciences, humanities or liberal arts. This should be in addition to at least a diploma in public relations. Individuals with marketing, sales and business degrees have the most chances of getting a position as a PR agent.The applicant must have these credentials with him orher when going to the interview.
Being a public relation agent at Atomic PR necessitates much more than merely having the right papers. The firm’s public relation officers must possess exceptional communication skills; both written and as well as speaking. This means that he or she ought to be able to articulate his or her thoughts simply and clearly. Also, necessary is the ability to relate well with other staff in the firm, the clients and other people outside the organization. The agent also should be able to work under provocation or pressure and remain calm and polite always.
Organization capabilities are also vital since the agent might be asked to organize lectures, press releases, exhibitions and other events. Far sightedness and self-confidence is also necessary together with a great understanding of human psychology. Analytical skills are imperative in order for the individual to be able to plan activity and interpret information research. The job of a public relation officer often involves working in and outside the company. The work within the company involves research, writing, responding to inquires and maintaining contacts. Outside work involves connecting with the press, government department, trade unions and so forth. Even so, Atomic has a friendly working environment with a different mindset and culture.